Monday, October 1, 2018

The reserve of the Signified

 


    We should imagine a dynamic semiotic labor which no longer harbors the abstract idealized space of Representation, whether inner or outer, but that of material transformations, carrying simply the vector of forces in a historically dynamic interface. The ''message'' is not an external dimension functioning as a transcendental signified, a metasemantic echo dominating the material encounter, but is medially coextensive with the collective immanent evolution of the subject-object design ecology, in a motion  akin to Deleuzean haecceties and expenditures without reserve. In this case, won't the Signified be simply a nostalgic precipitate which constitutes the feedback function of the desiring subject who keeps saying ''I think, therefore I am''?

No comments:

Post a Comment